Visibility Audit · Sample Report

Illustrative example — not a real client

Meridian Workspace (demo.example.com)

Search (SEO), Google AI Answers (AEO), AI Assistants (GEO), Social, LinkedIn Outreach, and Paid Media (LinkedIn Ads + Reddit Ads). Three markets: United States, United Kingdom, DACH.

Summary

This sample shows the same six-category structure every Fractional Teams client sees each reporting cycle: organic search, AI-answer visibility, social growth, LinkedIn outreach, and paid media, all pulled from live tracking tools rather than estimated. In this fictional cycle, "Meridian Workspace" is picking up real momentum in the US and UK — organic keyword footprint up 34%, three qualified LinkedIn leads currently in conversation — while DACH is the clear opportunity market: strong underlying AI-answer visibility but no paid or outreach activity behind it yet, exactly the kind of gap our prioritized plan below is built to close.

The point of this report isn't the specific numbers — it's the format: every metric that actually moves a business (not vanity stats), broken down by market, with a plain-language read on what's working, what needs attention, and a concretely ordered plan for what to do next. That's what you'd get, built from your own data, every reporting cycle.

Where the numbers stand

LinkedIn followers — United States

1,842

▲ +12.4% (1,639 → 1,842)

90 days

LinkedIn followers — United Kingdom

640

▲ +9.1% (587 → 640)

90 days

Referring domains (all markets)

2,140

▲ +21% (1,769 → 2,140)

90 days, steady weekly climb

Organic keywords, United States

1,380

▲ +34% (1,030 → 1,380)

Traffic also up 41% (6,200 → 8,740/mo)

AI-assistant mentions (branded queries)

~28%

▲ from 11% last cycle

Comparison/branded questions only

Citation standing across AI assistants

▲ from #7

Holding across 2 consecutive checks

Competitor rank, AI-cited sources

12 / 210

▲ from 19 / 195

Tracked competitor pool also grew

Markets with active posting queues

3 of 3

▲ DACH added this cycle

See Social below

LinkedIn connections accepted

612

▲ +94 since last cycle

US & UK campaigns active

Outreach reply rate

22.6%

US · vs. UK 18.2%

See LinkedIn Outreach below

Named leads needing a reply now

See Outreach below

Full message history per lead

Live ad campaigns (LinkedIn + Reddit)

4 of 5

▲ DACH is the one gap

See Paid Media below

Where things stand, by category

Search (SEO)

▲ Improving

Working: the US market delivered genuine organic-search growth this cycle — ranking keywords up 34% (1,030 → 1,380) with estimated traffic up 41% (6,200 → 8,740/mo), driven by several product-comparison pages now ranking in the top 3 for real buyer-intent search terms. Referring domains across all markets kept climbing too, now 21% up over the quarter.
Needs attention: DACH's organic footprint remains small (89 keywords) relative to the US and UK, and Domain Rating is flat quarter-over-quarter — authority growth hasn't yet translated into a ranking-power jump.

Organic search performance by market

Market	Ranking keywords	vs. last report	Est. traffic/mo	vs. last report
United States	1,380	+34% (1,030→1,380)	8,740	+41% (6,200→8,740)
United Kingdom	512	+18% (434→512)	2,105	+22% (1,725→2,105)
DACH	89	Flat (85→89)	340	Flat (318→340)

Google's AI Answers (AEO)

▲ Improving

Working: DACH already leads Google's AI-generated answers for its category despite the small organic footprint above — a strong early signal worth building on with paid and outreach support (see Paid Media and the plan below). The US moved from a standing start to a real, growing share this cycle.
Needs attention: the UK remains largely absent from Google's AI answers while two competitors dominate the visible results there.

Market	Share of Google's AI answers	vs. last report
United States	24.0%	+9pts
United Kingdom	3.5%	No change
DACH	61.0% (leads)	No change

AI Assistants — ChatGPT, Perplexity, etc. (GEO)

▲ Improving

Working: Meridian Workspace now wins consistent top-position answers on comparison-style and branded questions (mention volume ~28%, up from 11%). Citation standing among AI-cited sources improved from #7 to #4, held across two consecutive checks, with sentiment consistently positive.
Needs attention: this gain is specifically on questions that already name the brand or compare it directly to competitors — visibility on generic category questions ("best team workspace software") is still close to 0%.

Social

▲ Improving

Working: follower growth is real and broad-based across all three markets (US +12.4%, UK +9.1%, DACH +15.8% off a smaller base). DACH's posting queue went live for the first time this cycle.
Needs attention: UK's queue is thinner than the other two markets and worth a fresh content batch soon.

Posting queue by market

Market	Scheduled posts	Status
United States	6	Live
United Kingdom	2	Thin queue
DACH	4	Live · new this cycle

LinkedIn Outreach

▲ Improving

Working: the US campaign leads on both connection-accept rate (44%) and reply rate (22.6%), using a two-touch sequence — a role-specific opener followed by a benefit-reframed follow-up 1–2 days later. Three prospects are in active, real conversations this cycle.
Needs attention: two named leads currently have a direct question sitting unanswered — see the individual cards below.

Connections by market

Market	Status	Sent	Accepted	Accept rate
United States	Active	820	361	44.0%
United Kingdom	Active	410	251	61.2%
DACH	Not yet started	—	—	—

Two leads reviewed individually this cycle

Illustrative examples only — names, companies, and message content below are fictional, shown to demonstrate the level of individual-lead detail every real report includes.

Jordan Ames (example)

Operations Director, Northfield Logistics · Chicago, IL

3 days agoSentOpening message referencing their multi-site scheduling pain point.
2 days agoRepliedAsked for pricing for a 40-seat rollout.

⚠ Pricing question still open after 2 days — highest-value open item this cycle.

Priya Shah (example)

Head of People, Larkspur Digital · London, UK

6 days agoSentOpening message referencing their recent hybrid-work policy announcement.
4 days agoRepliedAsked for a short demo booking link.
4 days agoSentSent a calendar link and a one-page overview.

→ Calendar link sent, awaiting booking. No action needed unless she goes quiet.

Paid Media (LinkedIn Ads + Reddit Ads)

⚠ Needs work

Working: the US and UK LinkedIn brand-awareness campaigns are both delivering efficiently — 210,400 impressions for £2,150 combined over 90 days at a competitive cost-per-thousand. A Reddit clicks campaign targeting r/sysadmin and r/remotework is outperforming its LinkedIn equivalent on cost-per-click.
Needs attention: DACH — the strongest AI-answer market above — has no paid campaign running at all yet. That's the clearest single opportunity in this report.

Coverage by market, last 90 days

Market	Platform	Status	Impressions	Clicks	Spend
United States	LinkedIn	Live	142,300	318	£1,410
United Kingdom	LinkedIn	Live	68,100	176	£740
United States	Reddit	Live	51,900	402	£96
DACH	—	No campaign	0	0	£0

Prioritized plan — what to tackle next, in order

Reply to Jordan Ames's pricing question ⚠ Critical

A named, engaged prospect asked a direct pricing question 2 days ago and hasn't heard back yet — the single highest-value, lowest-effort item in this report. Fix path: get pricing for a 40-seat rollout out today.
Launch a DACH paid campaign to match its AI-answer strength ⚠ Needs work

DACH already leads Google's AI answers for its category with zero paid or outreach support behind it — the strongest single opportunity in this report. Fix path: stand up a brand-awareness LinkedIn campaign and a DACH outreach sequence together, so paid visibility and direct outreach land in the same window.
Grow UK's social posting queue ⚠ Needs work

Only 2 posts scheduled versus 4–6 in the other two markets. Fix path: a fresh 4-post batch, timed to the account's own best-performing posting window.
Win generic category questions, not just branded ones → Lower priority

Current AI-assistant gains are defensive — wins come when the brand is already named in the question. Fix path: direct-answer content for the top unclaimed category questions, with structured markup so AI systems can lift the answer directly.